Taste is the most important attribute consumers seek in food, with nearly nine in ten stating it impacts their decision to buy certain foods.¹ Trusource™ wheat has a unique, high fiber profile with the taste and texture that matches the traditional sensory experience consumers demand in pasta and baked goods. Alternatively, products made with whole-wheat flours can increase the fiber consumers seek, but fail to deliver on taste and texture.

Taste is the most important attribute consumers seek in food, with nearly nine in ten stating it impacts their decision to buy certain foods.¹ Trusource™ wheat has a unique, high fiber profile with the taste and texture that matches the traditional sensory experience consumers demand in pasta and baked goods. Alternatively, products made with whole-wheat flours can increase the fiber consumers seek, but fail to deliver on taste and texture.